Well.ca begins new campaign
By Adnews Staff
Well.ca, an online retailer of health and wellness products, has begun a new campaign called “Let Wellness In.” Developed by Hard Work Club of Toronto, the campaign includes a 30-second video depicting an expectant mother receiving an order from Well.ca, resulting in flowers and greenery spreading over the walls and floors. According to the agency, the ad is intended to illustrate the “transformative effects” of Well.ca’s products. The campaign will run through April on television and online. Media work is being handled by Media Experts.
“Using CGI, we created a visual metaphor for personal growth, joy and wellness, showing that small acts over time can make a big impact,” said Hard Work Club creative director Meghan Kraemer. “We hope the spot resonates with Canadians on a deeply emotional level, encouraging them to visit Well.ca to discover their own ways to let wellness in.”